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The Psychology of Wayfinding If people feel lost, nothing else matters.InsightsThe Psychology of Wayfinding. If people feel lost, nothing else matters.
May 28, 2026

The Psychology of Wayfinding. If people feel lost, nothing else matters.

On someone’s first day in a new environment, whether that’s an employee arriving at a headquarters, a student stepping into…
PeopleLeeds-based brand experience agency continues to strengthen its strategic leadership team
May 26, 2026

Leeds-based brand experience agency continues to strengthen its strategic leadership team

agency4D has announced the appointment of Martin Dickson to its advisory board as the Leeds-based brand experience agency continues to…
PeopleJeff Pearey joins agency4D Advisory Board to support longer term strategy and growth
May 15, 2026

Jeff Pearey joins agency4D Advisory Board to support longer term strategy and growth

agency4D has appointed Jeff Pearey to their Advisory Board as the agency continues to strengthen its senior leadership team and…

Leadership Team

Our direction is shaped by years of lived experience.

Based in the UK, we’re a boutique collective with global reach, helping organisations unlock the value of their space, purpose and culture.

By bringing together different disciplines, perspectives and expertise, we deliver design-led change.

Lee Ford

MD, Founder

Lucy Plumridge

Operations & Projects

Teresa Hitchens

FD, Advisory Board

Teresa is an experienced Finance Director with over 25 years in accountancy and business advisory. After building and exiting her own accountancy firm, she now supports with strategic finance, commercial decision-making and operational growth. She is known for her practical, solutions-focused approach and strong commercial insight.

Jeff Pearey

Advisory Board

Jeff has over 40 years experience in the property sector and has a passion for the part that buildings can play in enhancing the performance of an occupier and their business. He has held senior roles at a number of large commercial agency practices, latterly spending 20 years at JLL where he grew their Leeds business and headed their UK wide office agency offering.

Pete Hall-Jones

Advisory Board

Peter helps individuals teams and organisations think and perform better - through Key Note presentations and bespoke training programmes and coaching - he helps transform lives, mental health, organisation effectiveness, organisational culture and human performance.

A former infant teacher, international leadership consultant for The British Council and change maker with The Royal Mint, Peter has worked around the world, across all sectors at scale and with individuals to help reframe thinking and attitude, change culture and behaviours to transform impact, success and the bottom line.

Martin Dickson

Advisory Board

Martin Dickson has operated at senior leadership level across marketing, culture and city development for more than two decades, leading strategic initiatives across the public, private and cultural sectors.

As Director of Brand & Innovation at LeedsBID since 2015, Martin has helped shape the profile and positioning of Leeds through integrated campaigns, stakeholder engagement and city-wide activation programmes. He also leads the Leeds International Festival of Ideas, helping establish it as a recognised platform for innovation, culture and thought leadership within the city.

Martin is recognised for combining strategic thinking with energy and delivery, bringing together marketing, partnerships and placemaking to create meaningful impact at both organisational and city scale.

LIFE