Humber Enterprise Park
Location
East Riding of Yorkshire
Project Team
SoVibrant
Awards & Mentions
- British Sign Awards – Project of the Year
Deliverables
- Asset positioning & letting
- Wayfinding & environment
Humber Enterprise Park was undergoing a major transformation programme, bringing new workspace, infrastructure and investment to a historically significant aviation site on the Humber estuary.
The challenge was creating a sense of cohesion across a large and evolving estate while redevelopment works were still taking place in phases. Some buildings had already been refurbished and occupied, while others remained untouched. The environment needed to feel connected, navigable and confident long before every part of the estate was complete.
Working from the existing brand strategy, we developed and implemented an environmental graphics programme across the site, bringing together wayfinding, signage, identity and large-scale graphic interventions into a single coordinated experience.
Aviation heritage became a unifying thread. Building identities, colour systems and environmental graphics drew from historic aircraft references, helping different parts of the estate feel distinct while still belonging to a wider whole. From entrance signage and wayfinding through to architectural graphics and installations, the experience was designed to unfold consistently as people moved through the site.
One of the most visible interventions came from an unlikely place.
Positioned at the entrance to the park, a large industrial building awaiting future redevelopment presented a very different challenge. Rather than attempt to disguise it, we used the scale of the structure itself as a graphic opportunity. A large-format installation transformed the high-level façade into a landmark visible across the site, introducing colour and identity at a scale impossible to ignore.
At ground level, commissioned street-art interventions added another layer. Silhouetted figures and playful graphic details create moments of interaction, subtly shifting attention away from the condition of the building itself.
Most people notice the graphics first. Only afterwards do they realise many of the original windows behind them are smashed or missing entirely.
That was precisely the point.
The approach was strategic as much as visual. While redevelopment continued elsewhere, these interventions allowed Humber Enterprise Park to project a sense of progress immediately, making intelligent use of what was already there rather than waiting for every phase of construction to be completed.
Alongside these larger moments, wayfinding and environmental graphics improved navigation across the estate. Tenant buildings were given their own distinct identities within the wider system, supported by coordinated signage, architectural graphics and branded touchpoints that brought consistency without making every part of the park feel the same.
Delivering the programme across a live, multi-tenant estate required careful coordination with contractors, suppliers and site teams. Production, installation and sequencing were managed to minimise disruption while maintaining quality and consistency across every element.
The result is an estate that feels more connected, navigable and full of character, even as its physical transformation continues. More importantly, the project demonstrates how brand can play an active role in regeneration, using what already exists to change perceptions and create momentum long before redevelopment is complete.
