Leeds-based agency4D has appointed Pete Hall-Jones to its Advisory Board, as the business continues to develop its work across brand strategy, culture and growth.

Pete’s appointment comes at a point where agency4D is looking more closely at what brand really means for organisations. It is rarely just about marketing. More often, it shows up in behaviour, values and the everyday experience people have with a business.

Pete brings extensive experience as a transformational coach, consultant and keynote speaker. His work focuses on helping business leaders, teams and organisations think differently, understand their potential and create the conditions for stronger performance.

For agency4D, that thinking matters. Its work spans communications, campaigns, websites, publications, branded environments and experiences, but the focus is on helping organisations close the gap between what they say, how they behave and what people actually experience.

Pete’s background in coaching and organisational development adds useful depth as agency4D continues to support clients with brand, culture and growth.

Commenting on the appointment, Lee Ford, Managing Director of agency4D, said:

“A flag is not a country, and a brand is more than its logo. It is the people, culture, values and experiences behind it that really matter.

As agency4D has grown, we have become much clearer about the role we play. We are a brand agency, but that does not mean we only think about how organisations look or what they say. We think about how they are understood, how they behave and how they build trust with the people who matter to them.

Pete understands the human side of organisations incredibly well. His work has always centred on how people think, work together and create cultures where they can perform at their best. That will be hugely valuable to us as we continue to support clients with brand, culture and growth.”

Speaking about joining the Advisory Board, Pete Hall-Jones said:

“I’ve always believed that the strongest organisations are those where culture, leadership and purpose are properly aligned. agency4D shares that belief, and I’m looking forward to supporting the team as they continue to help organisations build brands that people genuinely connect with.”

Pete’s appointment marked the first addition to the agency4D Advisory Board, helping to shape the thinking behind the agency’s long-term growth and its approach to combining creative work with specialist expertise.